The 22 Immutable Laws of Marketing:

Most brands try to do and be too much, but the customer can only remember you for one thing.

Authors: Al Ries and Jack Trout

  • ISBN-10 ‏ : ‎ 0887306667
  • ISBN-13 ‏ : ‎ 978-0887306662

Go to the Amazon page for details and reviews.

The authors offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

My Notes

Go to my post on medium to read my noted about this book.